NATA (the National Air Transportation Association) is proud to welcome NARRATIVE to its Partner+ program, helping businesses drive revenue and preference by developing, telling and protecting their defining and proprietary story.
With a deep background in general aviation and virtually all business sectors, Narrative is the newest organization to join NATA’s innovative Partner+ program. Narrative has a stellar track record of creating business-building communications and marketing programs for companies of all sizes and stages.
Aviation companies, old or new, have great stories to tell, stories that will help them connect with customers and clients. Narrative specializes in helping these companies surface those stories in ways that boost sales, marketing, social, web, advertising and all other communications.
Narrative calls on its experience to bring the client’s story to life through a variety of strategic and creative elements that connect with all audiences:
- Messaging and positioning
- Executive and internal communications
- Web and social strategy
- Government and community relations
- Crisis communications and management
- Presentation and media training
- Media relations
NATA’s Partner+ program connects association members with tailored business solutions that support key strategic initiatives and expand the services available to the aviation community. Narrative’s inclusion in the program further strengthens the industry’s access to top-tier communications and marketing offerings.
Narrative was founded by Eric Blinderman, who served as the communication lead for the Aircraft Owners and Pilots Association for nearly five years. At AOPA, Eric shaped and unified the organizational narrative and communications strategy, served as communications counsel to leadership, drove unprecedented media coverage, built significant partnerships with the FAA and Capitol Hill, and served as a primary communications strategist for the general aviation industry.
Prior to AOPA, Eric served in leadership roles at top communications and marketing agencies in New York City, leading account teams for Fortune 500 clients, major associations and non-profits. He is also a very proud and active private pilot.
“Storytelling is as old as humanity itself, and yet for many in business, it’s a lost art. I’m passionate about helping businesses and leaders drive success and revenue through a powerful story, which is central to everything they say and do,” said Blinderman. “The most successful organizations are those that use these stories to forge a deep and natural connection with all audiences. I’m thrilled to partner with NATA on this effort to bring alive my passion for aviation.”
“Narrative’s entry into Partner+ significantly enhances the strategic communications and branding services available through the program. Narrative offers members across the industry practical guidance and tools to elevate their messaging and brand impact,” stated NATA Senior Vice President of Communications and Association Affairs Shannon Chambers.
“Eric’s firsthand knowledge of the industry and proven communications leadership offer our members a valuable perspective on how to shape their narrative and better engage customers, partners, and policymakers. We are proud to welcome Narrative and Eric to the NATA aviation business community,” stated NATA President and CEO Curt Castagna.