In a recent video for the NATA community, Andrew Schmertz, Founder and CEO of Hopscotch Air and Co-Chair of NATA’s Air Charter Committee, shares practical insight on how aviation businesses can approach media engagement with clarity and confidence. Andrew highlights the importance of being thoughtful rather than reactive, keeping messages clear and grounded in operational experience, and leading with the professionalism and safety standards that define aviation businesses every day. We thank Andrew for sharing his insight and highlighting the value of strong, proactive communication to our industry. Watch the video to learn more about effective media engagement from Andrew’s perspective as a current aviation businesses executive and former member of the media.